P006 → Robinhood “Dawn” - Crypto Wallet Teaser

Senior Creative Producer on a cinematic teaser spot developed to introduce Robinhood’s forthcoming crypto wallet release. The creative concept drew inspiration from 2001: A Space Odyssey, combining iconic visual language with a custom-composed musical variation to create immediate recognition and intrigue while remaining brand-distinct.



Role:
Senior Producer / Production Lead
Campaign: Robinhood “Dawn” — Crypto Wallet Teaser
Studio: BUCK
Client: Robinhood
Agency: Direct to Client (D2C)

Led production across a hybrid 2D cel and 3D animation pipeline, coordinating creative, design, and post teams to deliver a unified mixed-medium visual approach for a planned global digital launch. Managed schedule, cross-discipline workflows, and stakeholder approvals across concept-driven creative with tight finishing requirements.

Late-stage client escalation expanded the release plan to include potential broadcast placement, triggering day-of-delivery creative and technical adjustments. Re-aligned vendor teams and finishing priorities to support expanded spec and delivery requirements without slipping launch timing.

Spot delivered ready for global digital rollout with broadcast-grade finishing support.

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