Dustin Leer, Senior Creative Producer

Production Leadership for Campaigns, Content, and Brand Experiences

Producer by trade, creative at heart. I'm the steady hand that gets ambitious creative work made, from first brief to global delivery.


  1. Airpods Pro 3
  2. Airbnb Experiences
  3. University of Phoenix
  4. Get an Airbnb
  5. Apple Genmoji
  6. Robinhood Dawn
  7. Meta Batman: Arkham Shadow
  8. Nike “My One Thing”
  9. Riot: Valorant Champions
  10. Samsung Awesome Unpacked

About Me 

Contact
dustinjleer@me.com
+1.603.315.5918
LinkedIn 

©2026 Wally Co. 

P005 → Apple Genmoji


I led the production of this 30-second (broadcast) and 45-second (digital) rollout ad in collaboration with Apple’s Creative team and Apple Intelligence product team, showcasing real-time, generative AI emojis. The campaign went global across digital and broadcast channels, highlighting how cutting-edge AI can seamlessly integrate with Apple’s iconic emoji brand.



Role: Senior Producer / Production Lead 
Campaign: Genmoji It (Global Digital + Broadcast) 
Studio: BUCK
Client: Apple
Agency: Direct to Consumer (D2C)

Our team meticulously rebuilt and custom-animated each Genmoji design, walking a tightrope between brand consistency and creative expression. The result was an animation that perfectly aligned with the recommended style guidelines while adding playful energy to the final spot.