P002 → Genmoji (Apple)
I led the production of this 30-second (broadcast) and 45-second (digital) rollout ad in collaboration with Apple’s Creative team and Apple Intelligence product team, showcasing real-time, generative AI emojis. The campaign went global across digital and broadcast channels, highlighting how cutting-edge AI can seamlessly integrate with Apple’s iconic emoji brand.
Our team meticulously rebuilt and custom-animated each Genmoji design, walking a tightrope between brand consistency and creative expression. The result was an animation that perfectly aligned with the recommended style guidelines while adding playful energy to the final spot.